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Sara Ruddle

Director of Events

FOOD PATRONUS | Dessert of any kind (but specifically chocolate)

ROOTS | A Colorado native who fell in love with Austin

SMARTS | Studied Tourism & Hospitality in Colorado and am obsessed with hosting, planning, and helping with events of ALL kinds (Fun Fact: I gave the student address at my commencement ceremony)

BODY OF WORK | A wedding planner, a destination management operational wizard, a hotel sales professional, a corporate marketing event manager, and a Venue Manager. There are very few parts of an event I haven't touched and I love looking at events from every perspective to make them truly excellent!

I worked for New Waterloo from 2019 - 2021, took a short period away, and realized how much I missed a group that lived "Have Fun. Be Nice" to their core and found a way back as quickly as I could!

HOSPITALITY PHILOSOPHY | Every person deserves to be treated like the most important person in the world

FAVE THING ABOUT NW | Everyone holds themselves to such a high standard, is quick to lend a hand, and truly cares about the properties, the people, and the work! It's evident every single day and I've never seen that anywhere else

SUPER POWER | Organization and a never-ending memory