What we do

New Waterloo is an independent hospitality development + management company. We make places that create positive impact within the communities in which we live, work, play, and call home. Our brands include: South Congress Hotel, Hotel Ella, El Rey Court, La Condesa, Sway, Café No Sé, Mañana, Central Standard, Otoko, Watertrade, Il Brutto, Butler Pitch & Putt, and Albert Hotel.




Our development team works with the most talented and highly regarded individuals and companies in their respective fields. Through watchful guidance, practical framework, and creative control, we are diligently focused on delivering exceptional projects that are both on time and on budget.

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New Waterloo develops immersive experiences by marrying distinctive design concepts with local context. We design spaces that evolve to take on a life of their own, serving as positive microcosms within the communities and neighborhoods in which we live and build.


hospitality management 

We balance lifestyle elements with economic discipline to create special places that perform. Our operations teams facilitate every element both behind the scenes and on the front lines, all while providing exceptional guest experiences every single time. Our management services include hotel operations, F+B operations, finance + accounting, HR, marketing, and creative.