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Michelle Ballesteros

Digital Marketing Manager

FOOD PATRONUS | A martini. I've never had a bad meal with a martini.

EARLY DAYS | I was born and raised in Austin, TX, and I don't think I am ever leaving. I love the food and live music here, this city has my whole heart! I grew up helping my dad with his breakfast taco food truck throughout my childhood, and always enjoyed seeing him get creative with recipes, and connecting with people through food.

EDUCATION | I studied Communications and Criminal Justice at St. Edward's University. I couldn't decide if I wanted to explore marketing or criminal law after graduation - I decided to relax, have fun, and do marketing. Law can wait for my 40s. My favorite thing I studied was intercultural communication, it emphasized the importance of knowing your audience and how to communicate with them.

BACKGROUND CHECK | My first job was at my dad's food truck turned restaurant, where I helped wherever and whenever he let me! I got through college working at Chick-fil-A (customer service 101), as a security guard for ACL/SXSW (I'm 5ft I don't think I was doing much, but the free shows were worth it, haha), beauty consultant, customer experience at Ballet Austin, and BOH at the Nutcracker (watching ballerinas never felt like work).

The actual marketing work started with my internships at Texas Parks and Wildlife and Communities in Schools, where I worked producing, writing, and editing TPWD's largest living digital and print document, the Outdoor Annual in Spanish (ask me about fishing regulations!), and had my first live TV debut at Despierta America with Univision! I had my last internship and first job at a consulting start-up, Talent War Group, where I learned all things marketing campaigns from brand development, social media management, digital and print advertising, PR, website development, and even merch production, all while helping veterans find a career post-military, and raising funds for the families of fallen and disabled veterans through their philanthropic efforts with Folds of Honor. Plus lots and lots of skydiving (the veteran community knows how to have fun while giving back)!

I started at New Waterloo in early 2024 but it feels like a lifetime ago! I take all the cool concepts, ideas, recipes, and places we make and get them in front of the right people at the right time to make money - ROAS all day, everydayyy!

WHY I LOVE NW | The culture, and coworkers here feel more like friends, making work fun and meaningful.

HOSPITALITY PHILOSOPHY | My hospitality and life motto - treat people how you want to be treated! :) Hospitality can be stressful, so it is important to remind yourself at all times to treat anyone and everyone with respect.

SUPER POWER | Talking to my dogs. I don't care what anyone says - they 10000% understand me.