FOOD PATRONUS | I feel like people are going to come at me for this, but a good ol' fashioned grilled hot dog on a Martin's Famous Potato Roll bun.

EARLY DAYS | I grew up in a small town in Pennsylvania, where everyone knew everyone. (It probably didn’t help that my step-dad was the sheriff of the county that we lived in.) Fun fact, for my first real job, I worked as a carhop for Stewart’s Root Beer! And no, I didn’t have to wear roller skates.

I’ve worked in the service industry since I was 15, so it feels like my love of hospitality is just a part of who I am at this point. There’s something about the relationship you develop with guests and regulars - I received my first hotel job out of college because a regular at the restaurant I worked at felt like I would be a good fit. I love creating experiences and moments for guests that are unique and unexpected, whether at a carhop or a luxury, boutique hotel. When you experience it, great hospitality is truly magic.

EDUCATION | Bachelor’s degree from Florida Atlantic University where I double majored in Multimedia Journalism and Interdisciplinary Studies in Arts & Humanities with a minor in English. My end goal was to be a reporter on E! News, but I fell into marketing and public relations by way of amazing internships, which helped me develop a love for being behind the scenes. While I have a formal education that I am so appreciative of, I’m the biggest proponent of internships and on the job training. I learned everything I know by doing and having great mentors along the way!

BACKGROUND CHECK | The word that best defines my career journey is holistic. Over the past 17 years in the hospitality industry, specializing in marketing and public relations, I've always been driven by the desire to understand how every element works together to create success. Marketing isn't an individual sport; one wrong move in one area can ripple out and impact entire departments. To truly be an effective marketer, it’s essential to understand how your actions affect other parts of the business.

I trace this mindset back to my first job at the award-winning PGA National Resort & Spa, home of the Cognizant Classic (formerly the Honda Classic). It was there that I got my first real taste of large-scale operations with 369 rooms, five golf courses, nine dining outlets, a health club, and a spa. At that time, marketing initiatives included direct mail, building and tracking 1-800 numbers, and developing this new thing called a Facebook page. It was an invaluable experience that laid a solid foundation in, I guess we'll call them “old school” marketing tactics, while teaching me how to strategize and collaborate at scale. In such a massive operation, success hinges on efficient communication and teamwork across departments.

From there, my career has spanned both agency and on-property roles, each offering unique perspectives on how to generate revenue, build relationships, and drive growth. I wanted to be a valuable third-party partner, and to do that, I needed to experience both sides of the table. Working in diverse roles, from celebrity wrangling at high-profile events (Ask me about my Mario Lopez interaction) to running food deliveries, allowed me to better understand the day-to-day realities of the businesses I served. It’s a philosophy I live by: I would never ask my team to do something I wouldn’t do myself.

Most recently, I spent a collective 5+ years with Sage Hospitality Group, where I learned how to be an architect of growth. By blending creativity with data, I crafted strategies that not only captured attention but also fueled profitability. Whether developing compelling brand stories, forming high-performing partnerships, or executing innovative, multi-channel campaigns, I’ve thrived at the intersection of creativity and revenue generation, creating experiences that resonate with guests while driving the bottom line.

I joined the New Waterloo team in February 2025 and have the pleasure of working with our incredibly creative marketing team to build marketing strategies that increase brand awareness and drive revenue-generating results.

WHY I LOVE NW | Innovation and authenticity. I’m attracted to companies (and people!) who dare to do things differently.

HOSPITALITY PHILOSOPHY | “Setting the Table” and “Unreasonable Hospitality” are two of my favorite industry books. They’re must-reads when talking about hospitality philosophies and mottos.

However, my personal philosophy is simple. Not every industry has the ability to be a part of someone’s life story, but in hospitality, our hotels and restaurants live in core memories like birthdays, engagement proposals, and once-in-a-lifetime vacations. When you realize how lucky we are to be a part of people’s lives in such a deep way, you know every interaction with a guest is precious - and an opportunity to knock their socks off.

SUPER POWER | The ability to see the full picture, and understand how it affects every department - not just marketing. I’m also an expert networker and value personal connection over anything. And, not to brag, but I’m a pro corgi butt spotter.