Crystal Pharr

Director of Events

SOUTH CONGRESS HOTEL + HOTEL ELLA

Crystal first realized how much she enjoyed event planning when, in her free time, she worked with several nonprofits to produce fundraising events. While she began her career in sales, her passion soon led to a position with High Beam Events. There, she spent more than five years at the Austin-based event planning company, where she focused on producing official SXSW events. Crystal joined the New Waterloo team as Director of Events in 2017. In this position, she oversees all staffing and execution for events at South Congress Hotel and Hotel Ella. Outside of work, she enjoys running, hiking, and sailing. Her spirit foods are chocolate and cheese.

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