BILL STAPLETON

PARTNER

NEW WATERLOO

Bill founded Capital Sports and Entertainment (CSE) in 1998 and was a partner in the subsequent launches of successful enterprises such as the Austin City Limits Music Festival, Lollapalooza in Chicago, and C3 Presents. Bill’s work at CSE as Lance Armstrong’s long-time agent included numerous Fortune 500 endorsement deals and advertising campaigns with companies such as Nike, Visa, and Coca Cola, as well as two New York Times best-selling books. Bill was one of the founding architects of the commercialization of the Livestrong brand, bringing more than $200 million to the Lance Armstrong/Livestrong Foundation through his brand management and licensing negotiations. At New Waterloo, Bill is primarily responsible for raising capital and business development. He was a member of the 1988 United States Olympic Swimming Team and Vice President of the U.S. Olympic Committee. Bill is currently serving on the Boards of Directors for technology startup Rallyhood and concert venue Stubb’s, both located in Austin. He holds a BA, MBA and JD all from The University of Texas at Austin.

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